The objectives were to create an attachment to the brand, develop loyalty and to keep customers coming back for more.
To do this we wanted to create a concept people can identify with, using characterful animations, bright bold materials and relatable wording to welcome customers to the brand's dinner table.

Every animation had to work for all data ranges presented in the text. The graphics had to be adaptable to many different brands; models and animations needed to be flexible and interchangeable so that it would always fit with the local market and branding.