App Demo 1 & 2
Commercial project –Delivery Hero Motion Design
App Demo is a global concept produced for Delivery Hero performance marketing. The goal for this concept is to educate the viewer on how easy it is to order food with our brands. The concept was kept as minimal as possible to simplify the message with bright, bold colours to catch the eye and a low frame rate to give it a quirky, characterful appearance.

As a result this has been the most successful concept delivery hero has produced in terms of customer acquisition and marketing spend.
After the success of the first app demo, I was asked to create a second version. For this one, we wanted to maintain the same, simple message while also communicating the "universe of options" you can have at your fingertips.


App demo 2 was also highly successful, with the most amount of brands ever opting into this concept on day one of release.
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Ed Hendry

edward.t.hendry@gmail.com
+49 17634653844